Comunicación publicitària no convencional en la TV: ¿Reactancia psicológica o persuasión?

Maria Elena Añaños Carrasco

Research output: Contribution to journal › Article › Research

Original language	English
Pages (from-to)	129-148
Journal	COMUNICACIÓ. Revista de recerca i d'anàlisi
Volume	28
Issue number	2
DOIs	https://doi.org/10.2436/20.3008.01.88
Publication status	Published - 1 Jan 2011

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@article{089889ad811644b5a85054c7cadc4e5a,

title = "Comunicaci{\'o}n publicit{\`a}ria no convencional en la TV: ¿Reactancia psicol{\'o}gica o persuasi{\'o}n?",

author = "{A{\~n}a{\~n}os Carrasco}, {Maria Elena}",

year = "2011",

month = jan,

day = "1",

doi = "https://doi.org/10.2436/20.3008.01.88",

language = "English",

volume = "28",

pages = "129--148",

number = "2",

}